Digipak Pitch

It is important that as well as pitching ideas for a music video we also must pitch ideas for our digipak that we will be producing throughout the course. A digipak is described to be a patented style of either a compact disc or DVD packaging. Focusing on the design and style of it in order to be able to attract the intended audience, so instead of downloading the music online people would prefer to go out to the shop because they want to experience having either a additional product or being able to experience having the unique and beautifully designed compact disk or DVD.

For our digipak we will be designing unique and outstanding compact disk cover including all of the conventions that a compact disk cover would be expected of such as : A track list on the back, the artists name and the song title on the cover and on the spine, either a image of the artist or specific colors and symbols which reflects the artist. Here i will list the ideas we have came up with that we may include in our compact disk cover design :

- The artists will be centered on the front, in black and white.

- The background will be in very bright colors, contrasting to the artists being in black and white, allowing them to still stand out even though their not in color. We have chosen to have a variety of bright colors in the background as the music title is : "The hill, the view and the lights".

-We are thinking for the photograph we will set the location in a field as a lot of their music videos are shot in a field (also as we are thinking to set our music video in a film - as this will make our product all link together).

-We will then use our photoshop skills to import graphics such as bright colored shapes and texts and patterns.

We together as a group feel that bright colors, country sides and randomness is what represents the Cajun Dance Party so we will use these representations in our compact disk cover design and for also our magazine cover so our project will come together into one product at the end.