Wednesday 18 November 2009

Ancillary Product Conventions

Magazine AD

The conventions that must be expected of on a magazine AD are :

To include the function, which is to promote the artist and the song, leading to sales.
The visual conventions are to have an eye catching image, most commonly of the artist/band or a visual image that links to something specific in the music video. The magazine must include the artist's name, the song title, release date, where the song is available and the record label. Magazines come in different varieties if styles, some may include websites (the artists myspace or official website) and reviews.

Digipak

Digi paks were designed to attract the consumer to buying the CD rather than downloading. Conventions such as : being limited addition, posters, bonus tracks, live recorded footage of live performances, B sides, covers, rare songs and screen shoots of actual footage from music video all help to attract the audience. Digi paks must include track listings and ratings, also if the song includes explicit lyrics this must be stated by the logo. Having all these conventions make it obvious to the consumer the benefits to buying a digipak over just downloading the song.


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